DONNA GRAFFI-SMITH
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Deloitte: Future Ready Workforce

Goal
Deloitte Canada wanted to lead the market in helping organizations build a Future Ready Workforce (FRW). The goal of this project was to create an integrated marketing campaign that highlights that it is not just the digital age, it’s the people age. And that we must help people be future ready in a tech enabled world. ​
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Global campaign

Hero imagery concept development, Report, Social media images and animation, Gift Box, Collateral, Video, Animation
Role
Associate Creative Director/Art Director: Donna Graffi-Smith, RGD

Credits
Director, Head of Agency: Deborah Peterson
Creative Director: Mo Ah-Sue
Lead Designer: Yuka Seiriki
Project Manager: Nadia Beja
Video Producer: Lance Goddard
Sound Mix and Design: Peter Yake
Animation: Yoho Yue 
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  • Home
  • My Work
    • Women@work
    • Future ready workforce
    • Best Managed
    • Craft Beer Report
    • HC trends
    • The infinite organization
    • Bard on the beach invite
    • HC Trends Report
    • Retail outlook
    • Deloitte Private Brand Launch
  • About
  • Contact